2012年2月7日星期二

Mobeam lights up with $1.5 million for LED couponing tech

Mobeam has added $1.5 million finding to a 4.9 million Series A venture round announced in October 2011. The money comes from new investor DFJ Athena, a Korea-focused venture fund affiliated with Draper Fisher Jurvetson, as well as new funds from existing investor and board chairman Ben DuPont. DFJ Athena's founder and managing director, Perry Ha, also joins mobeam's board of directors.

The funding follows the company's announcement in December that it is partnering with Procter & Gamble to bring a mobile couponing system to market. Mobeam's technology enables mobile phones to be scanned by point of sale laser scanners.

"As is demonstrated by the partnership between mobeam and the world's largest consumer packaged goods producer, P&G, coupons are the missing link in the mobile commerce value chain," said Perry Ha, founder and managing director of DFJ Athena. "With a global retail infrastructure already in place that utilizes a very widely accepted standard for coupon scanning – one dimensional barcodes, or UPC symbols – what is necessary is for the mobile technology to embrace that infrastructure. The most elegant way to do that is through a software solution. With many handset makers in Korea, DFJ Athena believed investing in mobeam's software based solution was an obvious choice."

Mobeam claims that due to the way mobile handset screens are constructed, even the most vibrantly displayed barcode cannot be read by the commonly used laser scanners found at point of sale in most retailers.I got to borrow a Solidlights downlight in return for writing a bit about it.The Magicshine brightshineer bicycle light At 1000 lumens, now brighter and more energy efficient. Mobeam's claim is that its technology adapts existing mobile technology to already-deployed retail POS infrastructure, opening the door to a wide range of previously impossible mobile commerce programs and services.

Mobeam uses LED technology present on many of handsets to transform barcodes into a beam of light that every laser scanner can read. The diea is that this makes it possible for a phone to present a coupon that can be easily and conveniently scanned and redeemed,Whether you want the complete package with very high end dual beam strobes, or basic mountainbicyclelight ... without the need for retailers to upgrade their technology.Related Searches: led bike head light, bike light, goodledlamp silicone, Beyond mobile couponing, mobeam's technology could enable applications such as mobile ticketing and content services.

A deputy tried to stop a white Toyota 4-Runner on Knighton Road for a traffic violation and found the SUV had a false registration tag, sheriff's Sgt. Jason Gassaway said. The deputy turned on his emergency lights, at which point the driver of SUV turned onto Churn Creek Road and ran a red light in the process.

The driver led deputies on a chase reaching speeds of 90 mph, Gassaway said. During the chase the driver threw a gun into the Sacramento River and drove north in southbound lanes of Interstate 5 near Factory Outlets Drive.

A dive team later found thI stock many of the parts used in these ledbulbs projects, on my web store.e gun off the North Street Bridge in Anderson, Gassaway said.

The SUV led deputies and Anderson police down Deschutes Road and Hawes Road before turning onto Hopson Road, which is a dead end. The driver rammed the sheriff's and police cars before stopping.

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